Operation Hat Trick (OHT), Fanatics, Inc., And Colosseum Athletics Launch Apparel Line Ahead Of Veterans Day Observance To Support Injured Veterans And Service Members
HAMPTON, NH, CORAL GABLES, FL and LOS ANGELES, CA (September 24, 2019) – Operation Hat Trick (OHT) today announced the product launch of Colosseum Athletics branded OHT gear on Fanatics’ sites to support wounded veterans and service members. Fanatics, the global leader in licensed sports merchandise, is offering a wide array of OHT branded product, including apparel from Colosseum. The products are co-branded with universities throughout the country.
Earlier this year, OHT granted Colosseum non-exclusive rights to produce a comprehensive line of high-quality OHT apparel for men, women, girls, youth, toddler, and infant for fans with an interest in supporting injured veterans and service members.
The apparel line includes the most comprehensive military camouflage and Americana theming ever offered in apparel at the college level. The co-branded camo program is managed through the Global and Scholastic Brands division of CLC, the exclusive licensing agency for OHT.
“We are privileged and honored to be part of this collaboration with Operation Hat Trick and Colosseum,” said Fanatics global co-president, Jack Boyle. “It’s both exciting and rewarding to offer an inspiring collection of merchandise to our collegiate fans across the country while supporting our men and women in military service.”
Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission. OHT’s unique licensed product business model was born in college licensing and is the first of its kind. The brand is widely supported by professional sports leagues, colleges and universities and a growing list of brands in and outside of sports.
“We are thrilled to partner with Fanatics and Colosseum on this initiative, as they are both known and trusted names in the retail industry and are strongly committed to service,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “The partnership with Fanatics and Colosseum will be a game changer for OHT and will give us an opportunity to help more veterans in need. We are extremely thankful for their belief in our brand.”
“We are very excited to partner with Operation Hat Trick (OHT),” said Colosseum Senior Vice President John Pfeifer. “OHT’s military support mission is incredibly important and something our entire organization is proud to get behind. We believe retailers and consumers have a strong desire to buy products with deeper meaning and there is no better cause than to support those who sacrifice so much for our country.”
About Operation Hat Trick
OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. The organization pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission. Operation Hat Trick is supported by more than 350 universities and colleges, 130 high schools, 21 National Hockey League teams, 15 NBA teams, 165 high schools, more than 70 Minor League Baseball teams, and over 80 companies. For more information, to give online or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.
About Fanatics, Inc. As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, including manufacturing and distributing all Nike NFL and MLB jerseys and fan apparel sold at retail beginning in 2020. Operating multi-channel commerce for the world's biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.
A Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items across its Fanatics (www.fanatics.com), FansEdge (www.fansedge.com), Kitbag (www.kitbag.com) and Majestic (www.majesticathletic.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com). As multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City). The company's in-venue and event retail portfolio includes the NBA and NHL flagship stores in New York City, Kentucky Derby, The Ryder Cup along with in-arena stores for dozens of NFL, NBA, MLB, NHL teams and numerous college teams.
About Colosseum
Established in 1992, Colosseum Athletics is a privately owned collegiate apparel manufacturer holding over 500 licensing agreements with colleges and universities across the nation. Colosseum Athletics designs a full fashion apparel line, including men’s, women’s, youth, girls, toddler, and infant. An industry leader in design, the team integrates each season’s hottest trends into the collegiate apparel. Their standards in fashion are quality, value and service. Keep the Fan #1 AND Own The Stands!
About CLC Specialty Brands
The Specialty Brands division of CLC, a global leader in brand licensing, develops retail extensions and consumer engagement opportunities for top sports, entertainment, and lifestyle brands. CLC is part of Learfield IMG College, which unlocks the value of brands through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for customer engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company is headquartered in Plano, Texas.
